This clip from the Roanoke Times is simply great. Encouraging people to drink more water is an important public health issue. Put that glass of soda (or alcohol) down. Take the hint — and drink more HINT! Cheers!

I wondered why someone couldn’t take real fruit juice and infuse it into water to make a refreshing beverage that tasted just a little more exciting than ordinary water, but not so sweet that it’s reminiscent of Kool-Aid, which is sort of what Sobe Life Water tastes like to me.

HINT has accomplished this. HINT achieves a most important goal — to encourage more people who do not particularly like the taste of water to drink more water. Whether you do it by drinking Hint or adding a little fresh lime, lemon, cucumber and what have you, you’ll be doing your body a big favor.