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our story

At Hint, we create products people LOVE. products that help people live healthier lives. it's really that simple.

when I had the idea for our original product, hint water, I was going through my own health issues. I knew switching from diet soda to plain water was a good choice, but water tasted boring to me. After looking in countless stores for a still unsweetened flavored water, I decided it was time to create one.

and so, hint was born!

I started by taking boring old plain water and making it delicious without sugar or diet sweeteners. same way we do it today -- just not in my kitchen. And as we add additional products to the Hint offerings, we're always thinking about you, our customer. Knowing that you want great products with the best possible ingredients. Always.

at Hint, we know that what you put in your body, and on your body, is important. our commitment to you is to make everyday products better by creating great products and experiences that you can feel good about craving.

thank you for listening and for your support.

Kara Goldin, Hint Founder & CEO

meet kara

hi I am kara. I created hint with a simple goal: to help myself fall in love with water, so I could give up drinks that were loaded with diet sweeteners.

Before starting Hint, I was tired of feeling sick -- lacking energy, carrying around extra weight and even suffering from embarrassing adult acne -- I looked at the diet soda in my hand and wondered if my constant companion for so long could be part of the problem. I had been drinking it since I was a teenager, figuring that zero calories was what I needed, but I realized that after every diet soda I felt the craving for something sweet.

Just to see what would happen, I started drinking plain water instead and I couldn’t believe what a difference it made. I lost weight, had more energy and found it easier not to eat sugary foods, but to me water was SO boring that I didn’t think I could stick with it. So I started slicing up fruit and throwing it in my water for a bit of taste. This little experiment in my kitchen was the start of something big! And what began as a quick solution to my own health problems, soon turned into the product and the company you know today as Hint!

If you know you should drink more water, but find plain water boring, try hint and find out that you too can fall in love with water. Hint delivers refreshment without sugar, diet sweeteners, calories or preservatives, and our ingredients are vegan and free of nuts, soy, gluten and MSG. Our bottles are made with BPA-free plastic.

Today, Hint is more than just unsweetened flavored water. Whether it’s reef-safe, oxybenzone-free sunscreen, lip balm, deodorant or hand sanitizers, all of our terrific Hint products make the better-for-you choice the one you’ll love.

Hint flavored waters are infused with delicious fruit essences and are available in still, sparkling and caffeinated varieties.

kara's favorites

crisp apple
$19.99
1 case of 12 bottles
peach
$19.99
1 case of 12 bottles
pineapple
$19.99
1 case of 12 bottles
watermelon
$19.99
1 case of 12 bottles

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