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our story

we create products people love to use, so they can live healthier lives. it's that simple.

most companies define success simply in terms of quantity sold and profit margin. they choose ingredients based on how they contribute to velocity and profits. that’s why you see so much sugar and diet sweetener in food and beverages - it’s easy to make products that satisfy our craving for sweetness. unfortunately, the more sugar and diet sweeteners we consume, the less healthy we become.

at hint, we think it’s wrong to play to unhealthy cravings and justify what you’ve done by saying “it’s what consumers want.” if you’re willing to work hard, it is possible to make products that satisfy and delight consumers while enabling them to be healthier and happier. that’s what we do every day.

we started by taking boring old water and making it delicious without sugar or sweeteners. as we add additional products we’re looking to make the healthier choices more enjoyable while selecting the best possible ingredients. we’ve turned everyday products into experiences that you can feel good about craving. so go ahead and treat yourself. every day and throughout your day.

our products turn things you ought to do into things you love to do.

drinking water, protecting your skin and more to come…

Kara Goldin, Hint Founder & CEO

meet kara

Born in San Francisco, hint, inc. was founded in 2005 by entrepreneur Kara Goldin. It started as a healthy lifestyle brand best known for its flagship product, hint water- a delicious, unsweetened flavored water. Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to give her family and friends something better that they would love.

After leaving her job at AOL, Kara found herself overweight, low energy and suffering from adult acne. She knew it was time to make some life changes and put her health first. Despite making changes to her workout and diet regimens, she was still having trouble reaching her health goals. After some reflection, Kara finally pinpointed the problem: she was addicted to diet soda. In fact, she was drinking 8-10 cans a day. After researching ingredients in diet soda and realizing she didn’t know what was going into her body, she quit it cold turkey and turned to water.

Plain water proved to be a quick fix, but Kara hated how bland it was and didn't think it would be a long-term solution. In an effort to keep up her new habit, she began cutting up fruit and throwing it in pitchers of water. This little experiment in her kitchen helped her to continue drinking water and was a hit with her family and friends. And so, hint was born. What started as a quick solution to her own health problem soon turned into a product. And a company.

Today, Hint goes beyond water to help consumers stay healthy. In 2017, Hint launched a reef-safe, oxybenzone-free sunscreen and lip balm that both work and smells terrific! Next, was our wonderfully smelling deodorant which not only works but is free of aluminum -- something no one needs on their skin. And this past year, we launched our hand sanitizers in unique scents like clementine, lime and grapefruit. All terrific products that help people like you lead a healthier life by making better-for-you choices.

kara's favorites

crisp apple
1 case of 12 bottles
1 case of 12 bottles
1 case of 12 bottles
1 case of 12 bottles

our products

hint delivers refreshment without sugar, diet sweeteners, calories or preservatives. Our water brands are NON-GMO certified. They are vegan and contain no MSG, nuts, soy or gluten. Our bottles have always been BPA-free and we're continuously improving our bottling to reduce the amount of plastic and other non-renewable resources we use.

hint’s water brands are all infused with delicious hint fruit essences and are available in still, sparkling and caffeinated still varieties.

hint sunscreen combines our signature hint fruit essences with a highly effective SPF 30 sunscreen spray, making using sunscreen something you’ll actually love to do. The sunscreen is also oxybenzone and paraben-free, so you can feel good about what you’re putting on your skin.

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