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Hydration: The Health & Happiness Hack

Wanna be healthier, look better and feel happier?  Drink more water and drink fewer sweetened beverages.  It’s really that simple.

Of course, just because it’s simple doesn’t mean it’s easy.  Not for most of us anyway.  Sweetened beverages are tasty and fun to drink. And water? Well, water is… boring.

That’s where we come in. Hint is on a mission to make water fun.  With delicious, fruit-accurate flavors that help people enjoy drinking water, it’s no wonder that our customers keep on chuggin’.

Beverages are the leading source of empty calories in the American diet, accounting for approximately 47% of total empty calorie intake among adults

The First Rule of Hydration Club

But what about electrolytes? Probiotics? Or nootropics?  Or vitality revitalizers?  Water doesn’t have any of that stuff!

Exactly! These beverage “enhancements” usually come with diet sweeteners and added sugars, which dilute your hydration.

Take a look at the nutrition table on the Hint label.  It’s all zeroes.  Our ingredients?  Water and natural flavors.  That’s it. 

Healthy hydration isn’t about what’s in your drink, it’s really about what’s not in your drink.

"50% of Americans do not drink the recommended daily amount of water."

There are No Healthy Sweeteners

There’s a growing scientific consensus that consumption of both natural and artificial sweeteners is associated with increased health risks.

By now we’re all aware of the dangers of too much sugar. But low or zero calorie sugar replacements over time have been revealed to be just as harmful. The most common non-nutritive sweeteners have been associated with serious health issues like kidney damage, higher rates of type 2 diabetes and increased risk of obesity, stroke, heart disease and dementia.

Hint has great flavor without sweeteners of any kind, so it’s more fun to drink than plain water, but you can still drink as much of it as you like. In fact the more you drink, the better hydrated you’ll be, and the better you’ll feel!*

The WHO is advising people to stop using all artificial or non-sugar sweeteners.

This includes:
Acesulfame K, Aspartame, Advantame, Cyclamates, Neotame, Saccharin, Sucralose, Stevia (and stevia derivatives)

The Benefits of Good Hydration

Drinking more water helps you stay properly hydrated, which supports every cell, tissue, and organ in your body.

Water is a miracle drink that positively impacts our physical performance, cognitive function, immunity, digestive Health and nutrient absorption, joint health, skin and appearance, sleep quality, kidney function and detoxification.

"Health experts recommend drinking between half an ounce and an ounce of water for each pound you weigh, every day. So someone weighing 200 lbs should drink at least 100 ounces of water daily."

Optimizes brain function

There’s a good reason our brains look like big old sponges: they’re 73% water!*  No wonder even mild dehydration can impair proper brain function.

Drinking water has been shown to improve mood, focus, memory and mental performance in children and adults.

Boosts performance and motivation

Proper hydration is critical to physical performance, and not just for athletes. Dehydration can lead to increased fatigue and reduced motivation which can stop you from getting to the gym or even wanting to get out of bed in the first place!

Promotes healthy skin

Proper hydration delivers incredible benefits for your skin. Not only does it improve elasticity by hydrating cells, it plays a critical role in the production of the natural oils that keeps your skin clear and bright.

Supports joint health

It’s not exactly like oiling the joints of a robot, but proper hydration has amazing benefits for our spines.  The discs in our spine lose and regain water regularly, and proper hydration is critical to the protection and cushioning of the spine.  You know, now that we think about it, it actually IS quite a bit like oiling robot joints.

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